Here is it! The latest instalment in the Boss Level Series, BOSS LEVEL 3!
Boss Level is an eight person rap cypher produced and curated by Alan Newman, with video direction by myself on each track. We've aimed to maintain a standard with each release, and this one has to be one of the most exciting, featuring a rota of the best emcees in Ireland - Siyo, Jee4ce, Phats, Shaool, Bitter Rocc, Mugsy and Collie alongside Jurassic 5 legend, Akil.
The first conversation when planning each Boss Level video is what kind of visual theme we're going to go for. After much head scratching and back and forth, we decided to alter the visual style we've established with the first two videos to freshen up the look. The beat has an industrial tone while still being bouncy, and luckily we managed to secure a location that fit that description. I felt adding movement to each shot would make it more engaging while still focusing on performance. And an idea I had for sometime was to use the worn VHS look, giving us a visual throwback, we used this as a motif throughout. I digitised old VHS tapes to Premiere and layered the damaged footage over our shots - clipping, speeding up and chopping it where it felt necessary for the beat and visuals. We also filmed multiple angles of each performer rapping at half speed for the "fast forward" shots in the video.
Big thanks to everybody involved! Thanks to Paul from Lafayette for giving us use of the location over 2 days, Shauna Fowley and Daniel Newman on make-up, our dance champ Matthew Williamson, the nun-chucking ninja Andy Duff and our boss ladies Jane Ngo and Ziyi Liu. My right hand men, AD's Dario Selvi and Stephen Traynor and 'The Don' himself, photographer JasonDonMatthew.
Check out this collection of behind the scenes photographs by JasonDonMatthew here.